Apollo.io

Sales Intelligence

Enrich leads and build prospect lists from a 275M+ contact database. Agents search people and companies, enrich contact data, find job postings, and add qualified leads to outreach sequences automatically.

11 actions available

Inbound form submitted with name, company, and email

Agent calls Enrich Person to retrieve full contact profile from Apollo

Agent calls Enrich Organization to get company profile and firmographics

Fully enriched contact created in HubSpot with all retrieved data

Agent scores contact against ICP criteria

Sales rep reviews enriched profile before contact enters outreach sequence

What This Integration Enables

Apollo integration sits at the top of the sales funnel: finding prospects, enriching existing leads, and feeding qualified contacts into campaigns and CRM systems. Agents use Apollo to transform a company name or LinkedIn URL into a complete contact record: email, phone, job title, company size, technology stack, and more.

Without FlowRunner

Incomplete lead records Sales reps receive form submissions missing title, phone, and company context

Manual research Reps spend 15-20 minutes enriching each new lead by hand

Delayed outreach Leads sit unworked until someone has time to research them

With FlowRunner

Complete contact profiles Every lead arrives with job title, phone, company size, and tech stack

Instant enrichment Full profile retrieved and CRM record created in under 30 seconds

Same-day routing Qualified leads are in an outreach sequence before the rep checks their queue

Use Case Scenarios

Inbound Lead Enrichment

A prospect fills out a form with only their name, company, and email. The agent calls Enrich Person to retrieve their full contact profile from Apollo: job title, phone, LinkedIn, and company details. It calls Enrich Organization to get the company profile: size, industry, revenue range, and technology stack. It creates a fully enriched contact in HubSpot with all retrieved data. The sales rep sees a complete profile instead of an incomplete form submission.

Target Account Research

A sales agent is working a target account list. For each company, it calls Enrich Organization to get the current profile and Get Organization Job Postings to identify hiring signals. Companies posting for operations or finance roles get priority scores raised and are moved to the top of the outreach queue. The agent updates the HubSpot company record with the research findings and notifies the account owner via Slack: "[Company] is actively hiring 3 operations roles. High buying signal. Prioritized."

Outbound List Building

Every Monday, an agent runs People Search with the week's ICP criteria: VP Operations or COO, company size 50-500, specific industries, United States. It deduplicates against existing HubSpot contacts and creates new leads for prospects not already in the system. It adds qualified new prospects to the Instantly campaign for the week's outreach. Monday morning, the sales team has a fresh, enriched, qualified prospect list without anyone doing manual research.

Human-in-Loop Highlight

Apollo enrichment surfaces useful data, but enrichment data is not always accurate. When an agent is about to add a contact to a high-priority outreach sequence based entirely on enriched data, it routes the contact profile to the sales rep via Slack for a 30-second review: "Before I add [Name] to the [Campaign] sequence, here is their Apollo profile. Confirm the fit or adjust targeting." The rep glances at the enriched profile and confirms. Automated enrichment with human spot-checking keeps list quality high.

Agent processes routinely

Detects exception requiring judgment

Clear match Continues automatically

Ambiguous Routes to human via Slack

Human decides

Agent resumes with decision

Agent Capabilities

11 actions

Capabilities

People Search Searches Apollo's database for people matching specified criteria: job title, company, industry, location, seniority. Used to build targeted prospect lists for outreach campaigns.
Search Contacts Queries existing contacts in the Apollo account. Used to check whether a person is already in the system before creating a duplicate.
Enrich Person Retrieves detailed data for a single contact: email address, phone numbers, job history, LinkedIn URL, and professional details. Used when an agent has a name and company and needs a complete contact record.
Enrich People Bulk enrichment for multiple contacts. Used in list processing workflows where a batch of names needs email and contact data appended.
Enrich Organization Retrieves detailed company data: employee count, revenue range, technology stack, funding history, news, and contact information. Used in account research workflows and for qualifying companies before initiating outreach.
Get Organization Job Postings Returns current job postings for a specified company. Used in sales intelligence workflows: a company posting multiple roles in a specific department signals growth and potential budget for tools in that area.
Search Organizations Searches for companies matching specified criteria. Used in target account identification and ICP matching workflows.
Search Sequences Returns available Apollo sequences. Used when agents need to dynamically select which outreach sequence to enroll a lead in.
Get a List of Users Returns Apollo account users. Used in routing and ownership assignment workflows.
Create Task Creates a follow-up task in Apollo. Used to log next steps and assign actions to sales team members when a lead requires personal outreach.
Add Contacts to Sequence Enrolls contacts in an Apollo outreach sequence. Used in automated qualification workflows: when a lead meets criteria, the agent adds them to the appropriate sequence without manual enrollment.

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