Backendless Users Service

Backend Platform

User registration event trigger for Backendless applications. When a new user registers in a Backendless app, agents fire onboarding workflows across CRM, email, access provisioning, and analytics systems.

1 trigger 0 actions available

On New User Registered fires when account is created in Backendless app

Agent creates CRM contact in HubSpot with registration data

Agent sends welcome email via MailerSend

Agent checks whether registrant matches a target account in sales pipeline

Onboarding confirmation sent to new user

Target account signups flagged to sales rep for personal outreach decision

What This Integration Enables

Without FlowRunner

Manual onboarding coordination New signups require staff to manually trigger CRM creation and welcome emails

Missed target accounts High-value company signups go unnoticed in the general registration flow

Inconsistent onboarding Each new user gets a different experience depending on who processes the signup

With FlowRunner

Automated full onboarding stack CRM record, welcome email, and Stripe customer created on every registration

Instant target account alerts Sales rep notified within seconds when a pipeline company registers

Consistent experience Every user gets the same onboarding sequence without manual coordination

Use Case Scenarios

Human-in-Loop Highlight

When a new registration matches a target account (a company already in the sales pipeline), the agent flags the signup and routes to the sales rep via Slack: "Target account contact just registered: [Name] from [Company]. Active deal in pipeline. Do you want to personally reach out?" The rep handles the high-value signup personally. Automated onboarding, human attention on the accounts that matter.

Agent processes routinely

Detects exception requiring judgment

Clear match Continues automatically

Ambiguous Routes to human via Slack

Human decides

Agent resumes with decision